The Success Story of the Icy Monkey Brand
Icy Monkey was produced for the first time in spring 2014. During the summer of the same year, we held our first commercial event in Enghelab Sport Complex with freestyle football as its theme. We are currently Iran’s leading company in the production of fizzy drinks with 16 different flavors.
The exciting tastes of Icy Monkey drinks are one of a kind. These delightful beverages are the exactly right choice for those moments when you crave a cold drink other than water. Icy Monkey’s carbonated soft drinks include a variety of unique flavors, all natural, sweet and delicious, bringing you feelings of freshness and coolness.
Icy Monkey soft drinks are based on fruit extracts, making them high in calories compared to other carbonated drinks. Water, sugar and fruit concentrates are some of the ingredients used in the making of the Icy Monkey non-alcoholic soft drinks.
Moreover, Icy Monkey drinks are a deserving choice for gatherings with friends and families, bringing bold and dramatic colors that are a sight for sore eyes. Icy Monkey soft drinks are faithful companions in delightful and exciting moments of life.
Icy Monkey soft drinks are suited for all those who serve non-alcoholic beverages in events, gatherings and parties.
Anyone in the 12-25 age group can consume the fizzy drink that is a budget choice affordable by people from all walks of life.
Icy Monkey soft drinks include a unique and modern mixture of exotic fruits, including:
- Aloe Vera: Exotic & Fresh Flavor
- Cactus: Strange & Exciting Flavor
- Ginger Lemon: Healthy & Fresh Flavor
- Sour Cherry: Sour & Delicate Flavor
- Watermelon: Sweet & Cold Flavor
- Tonic Water: Clean & Clear
- Blue Hawaii: Distinguished
- Pinacolada: Luxury Puerto Rican Drink
- Kiwi Apple: Symbol of Vigor and Happiness
- Mango Passion Fruit: Power & Excitement
- Citrus Cucumber: Simple yet Tempting
- Red Fruits: A Merging of the World’s Beauties
- Citrus Papaya: Bringer of Health
- Peach: Delicious & Pulpy
- Coffee: The Astonishing Mix of Color & Taste
The diversity of flavors and colors as well as a lack of serious competition makes the Icy Monkey brand a leading local manufacturer of fizzy drinks. Icy Monkey can make those little beautiful moments in life last longer. Always have fun with Icy Monkey.
The Success Story of the Icy Monkey Brand
Successful brand-building goes beyond logos and visual content, it involves the offering of valuable services to customers.
In today’s active and competitive market, a lack of goals, target audience and customers can end up hurting your business. Some of the methods for successful brand building include,
- Seek confirmation from others
- Value customers
- Establish a relationship with customers
- Specify the target audience’s age group
- Well-defined goals and identifying the ideal customer
- Build and maintain trust
- Create an exciting experience
- Be original, do not copy other brands
- Be creative, bold and determined to reach your objective
Icy Monkey’s Success Story
The Icy Monkey brand has defined itself as a fizzy drink with various colors and flavors. As evident by the name of the brand, its logo is a monkey which conveys mischief and excitement, the needs of its target audience, the young.
Focus on the Youth
Local and foreign soft drink producers mostly choose young adults as their target audience. When it comes to branding, companies place focus on concepts such as excitement, freedom, power, comfort and pleasure. In addition, every brand attempts to correspond to a concept or an idea in the mind of its target audience due to young people’s preoccupation with excitement, freedom, happiness and freshness. Soft drinks are highly consumed and popular among the youth, therefore, soft drink brands can easily find their way into the everyday life of the young generation and become part of their routine.
Nowadays, Iranian soft drink brands have realized the importance of establishing an identity for their brand before conquering the hearts of its target customers.
One of the most successful domestic brands is Icy Monkey which has recently arrived in Iran’s fizzy drinks’ market.
Finding a Place
Brands such as Coca-Cola, Pepsi and Zamzam occupy most of Iran’s soft drink market share. Nevertheless, Icy Monkey is targeting customers which have not so far played a role in the market share.
When it comes to exciting and exhilarating beverages in Iran, energy drinks lead the market. Nevertheless, the high amount of caffeine in the components of energy drinks make them enticing only for a small portion of the population. That vacancy is now filled with Icy Monkey’s carbonated soft drinks which is safe for consumption by all age groups and target customers.
Distinguishing
All people, especially young adults, are trying to be distinctive and unique. That is why they choose brands that can distinguish them from the crowd. Icy Monkey has achieved that status in the society through holding exciting commercial events in recreational centers.
The Icy Monkey brand has been lately employing new methods of advertisement to create an alternative persona for carbonated drinks among customers.
The Icy Monkey brand has produced and streamed remarkable and distinct commercials on social media platforms. Those clips were reposted thousands of times, especially among the 12-25 age group.
This type of advertisement proves that local manufacturers of fizzy drinks can also use innovate advertising methods, like their foreign counterparts, to attract customers. Thrilling methods that will remain with the audience for a long while, and every time they see the logo in online shops or outdoor, it will be a reminder of that commercial and the rush of adrenaline they felt at the time.
